From 82nd to 17th: How Saudia’s Sky-High Hospitality Is Winning the World

In a landmark moment at the 2025 Skytrax World Airline Awards, held at the 56th Paris Air Show inside the historic Air and Space Museum, Saudia, the national flag carrier of Saudi Arabia, walked away with one of the most coveted honors—“Best Airline Staff Service” in the Middle East.

But that wasn’t the only feather in its cap. Saudia also leapfrogged three spots in the global Skytrax rankings, landing proudly at 17th place, continuing its stunning climb from 82nd in 2017 to now firmly placing itself among the world’s top 20 airlines.

Millions Voted—Saudia Delivered

The Skytrax Awards are often called the "Oscars of the aviation industry," based on millions of votes from travelers worldwide. Saudia’s achievement speaks volumes about its unwavering focus on service excellence, guest experience, and Saudi hospitality.

“This award reflects the dedication of our incredible frontline team and the trust of our guests,” said H.E. Engr. Ibrahim Al-Omar, Director General of Saudia Group. “Rising from 82nd to 17th... is a proud milestone—but it’s just the beginning.”

The People Behind the Wings

From ground handling to inflight comfort, it’s Saudia’s team members who are getting global applause.

“The airline’s cabin and ground staff maintain a service style that is both composed and welcoming,” said Skytrax CEO Edward Plaisted, highlighting the multi-national team’s blend of professionalism and warmth as the differentiator.

This spirit of hospitality is rooted in Saudi culture, delivered seamlessly at every touchpoint—from check-in counters to cruising at 35,000 feet.

Fueling the Future: Vision 2030 in Action

Saudia’s upward trajectory is not accidental. It aligns with Saudi Arabia’s National Transport and Logistics Strategy and National Aviation Strategy, part of the country’s broader Vision 2030 goals. These initiatives aim to transform the Kingdom into a global aviation and tourism hub, attracting millions for:

• Business
• Entertainment
• Sports
• Hajj and Umrah pilgrimages

What’s Next: A Guest Experience Revolution

To match its ambitions, Saudia is investing in:

• Fleet Expansion: Doubling the size of its aircraft fleet
• Network Growth: Expanding global routes to boost connectivity
• Cabin Redesigns: Launching fully revamped interiors with luxury seating, modern inflight entertainment, and high-speed connectivity
• Sustainability: Integrating eco-conscious technologies and operations

Every move is calculated to exceed passenger expectations, not just meet them.

From Underdog to Elite: A Remarkable Rise

Here’s a quick look at Saudia’s Skytrax journey:

• 2017: Ranked 82nd
• 2024: Climbed to 20th
• 2025: Now at 17th
• Awarded “World’s Most Improved Airline” for 4 years in a row

This isn’t just progress—it’s a transformation.

TL; DR: Saudia’s High-Flying Triumph, in 6 Quick Points

• Won “Best Airline Staff Service” at the 2025 Skytrax Awards in Paris.
• Climbed to 17th place globally, up from 82nd in 2017.
• Recognized for exceptional cabin and ground staff service, infused with Saudi hospitality.
• Part of the Kingdom’s broader Vision 2030, supporting tourism, Hajj, and aviation growth.
• Massive investments underway: fleet expansion, new cabin design, and connectivity upgrades.
• Continues to be Skytrax’s “World’s Most Improved Airline” for four consecutive years.

In short? Saudia isn’t just flying planes—it’s flying high on global prestige, service innovation, and a bold national vision. Keep your seatbelt fastened. The best may be yet to come.

When VietJet Chairwoman Nguyen Thi Phuong Thao and Airbus EVP Sales Benoît de?Saint-Exupéry shook hands at the 2025 Paris Air Show, they weren’t just signing paper—they were ink­ing in a bold new chapter for one of Asia’s most dynamic carriers.

A Strategic Alliance Turbocharged

In a Memorandum of Understanding (MoU) that turns heads across the aviation world, VietJet has placed an initial order for 100 Airbus A321neo single?aisle jets—with an option to add 50 more in the near future.

“These modern and efficient aircraft have been instrumental in VietJet’s growth… strengthening our role as a connector for economic development, cultural exchange and global connectivity,” said Chairwoman Nguyen Thi?Phuong?Thao.

For VietJet, which already operates a fleet north of 100 Airbus airframes, this isn’t just fleet renewal—it’s a statement of intent.

Matching Supply with Soaring Demand

One of the greatest challenges in low?cost aviation is balancing capacity with fluctuating passenger flows. Enter the A321neo:

• Scalable Capacity: Seating for up to 240 passengers in high-density layouts helps VietJet flexibly match capacity to high?traffic routes without leaving empty seats on quieter days.
• Commonality Perks: Pilots, cabin crew, and maintenance teams benefit from shared systems across the A320 family—keeping training and turnaround times lean.

“Together the A321neo and A330neo will be perfect partners… efficiently matching capacity more closely to demand across its network,” added de Saint?Exupéry.

Green Credentials That Fly the Flag

It’s not just about more seats—it’s about a cleaner footprint. The A321neo packs next?generation engines and Sharklet wing?tips that deliver:

• 20%+ fuel savings and CO? reduction versus previous?generation single?aisle jets.
• 50% noise reduction, making operations gentler on airport neighborhoods.
• Up to 50% Sustainable Aviation Fuel (SAF) capability today, with a roadmap to 100% SAF use by 2030.

For VietJet—a carrier proud to democratize flight across emerging Asian markets—these eco?advantages translate into both lower operating costs and a stronger sustainability badge.

Why the A321neo Is Aviation’s Hottest Ticket

Since launch, the A321neo has dominated the order books:

• 7,000+ orders from more than 90 airlines worldwide (as of May?2025).
• A 500?nautical?mile longer range than its predecessor, opening new thin?route opportunities.
• The widest single?aisle cabin in its class, boosting passenger comfort on longer hops.

For a carrier like VietJet—laser?focused on point?to?point traffic across Southeast Asia, India, and beyond—the A321neo doubles as both workhorse and halo product.

Beyond the Paris Air Show: What’s Next?

VietJet isn’t just thinking of today’s market; it’s plotting a multi?continental expansion:

• New Destinations: More flights into India, Japan, and Australia are on the drawing board.
• Wide?body Complement: Just weeks ago, VietJet added another tranche of A330neos—positioning itself for longer?haul leisure markets.
• Digital Innovations: Alongside metal, VietJet’s ramping up its mobile booking and inflight?WiFi offerings to stand out in the crowded low?cost field.

With this twin?pronged push—single?aisle density plus wide?body reach—VietJet looks primed to turn regional dominance into genuine global scale.

TL; DR

• What happened? VietJet inked an MoU at the 2025 Paris Air Show to buy 100 new A321neos, plus options for 50 more.
• Why it matters? These jets promise 20%+ fuel savings, 50% noise reduction, and 50% SAF capability—crucial for growth and sustainability.
• Fleet impact: VietJet will operate over 200 Airbus aircraft if options are exercised, blending A321neos for short?haul and A330neos for medium?haul.
• Strategic edge: Commonality across Airbus types slashes training/maintenance costs, while increased capacity flexibly matches passenger demand.
• Looking forward: Expect new routes into India, Japan, and Australia, richer digital services, and VietJet’s ambition to become Asia’s top low?cost global connector.

In a remarkable display of momentum and vision, Saudia, the national flag carrier of Saudi Arabia, has hit a brand value of $1.1 billion in 2025—a staggering 34% increase over the past year. This leap places Saudia firmly among the Top 50 global airline brands, according to the latest rankings from Brand Finance, the world’s leading brand valuation consultancy. Saudia now proudly sits at #32 worldwide, having debuted on the list just four years ago at a modest $506 million.

So how did this Arabian carrier rise through the ranks in such spectacular fashion? The answer lies in a potent mix of innovation, strategic deals, and a relentless focus on customer experience.

Strategic Moves That Powered Saudia’s Growth

A Sky-High Deal with Airbus

Saudia Group made headlines with a massive 105-aircraft order from Airbus, one of the largest in the region. This fleet expansion doesn't just boost capacity—it’s a message to the world: Saudi Arabia is taking its place in global aviation seriously.

The BLVD Runway: Aviation Meets Amusement

Imagine a runway that doubles as a theme park. That’s not fiction—it’s BLVD Runway, a first-of-its-kind aviation-themed experience in Riyadh that turned heads and drew massive public engagement. The initiative blurred the lines between travel and entertainment, and it worked.

Skytrax Recognition: World’s Most Improved Airline 2024

In an industry where perception is everything, being recognized by Skytrax as the “World’s Most Improved Airline” is gold. It validated Saudia’s service upgrades and put them squarely on the global radar for excellence.

Punctuality is Key: Leading OTP Rates

Consistency is king in aviation. Saudia’s high On-Time Performance (OTP) scores highlight operational reliability—something passengers value deeply.

Guest Experience that Wins Awards

From upgraded cabin services to AI-enhanced customer support, Saudia is stacking up awards for delivering top-tier passenger satisfaction.

What the Experts Say

Khaled Tash, Chief Marketing Officer at Saudia Group, summed it up perfectly:

"Achieving a brand value of $1 billion is a testament to our strategic initiatives and operational excellence, as well as the unwavering trust and loyalty of our guests."

He emphasized that innovation, trust, and excellence remain the cornerstone of Saudia’s mission to redefine what air travel means in the 21st century.

A Bigger Picture: Saudi Arabia’s Aviation Ambitions

This milestone isn’t just about Saudia—it’s part of Saudi Arabia’s Vision 2030, an ambitious national strategy to diversify the economy, boost tourism, and transform the Kingdom into a global hub for commerce and culture. A world-class airline plays a central role in making that vision fly.

TL; DR – Saudia’s $1.1B Brand Value, Explained

• Saudia's brand value hits $1.1 billion, up 34% from last year.
• Now ranked #32 globally among airlines, per Brand Finance 2025.
• Major contributors:
• 105-aircraft Airbus deal
• Launch of BLVD Runway theme park
• Awarded “Most Improved Airline 2024” by Skytrax
• High On-Time Performance and customer service accolades
• Entered the Top50 rankings in 2021 at $506 million—more than doubled in 4 years.
• A major leap aligning with Saudi Arabia’s Vision 2030.

Saudia isn’t just flying planes—it’s flying high on ambition, strategy, and a clear vision for the future. Keep your seatbelts fastened—the journey has just begun.

Boeing’s latest Commercial Market Outlook, unveiled on the eve of the Paris Airshow, projects a staggering demand for 43,600 new commercial airliners over the next 20 years—nearly matching last year’s forecast of 43,975 aircraft. This demand breaks down into approximately 33,300 single?aisle jets, 7,800 wide?body aircraft, 955 factory?built freighters, and 1,545 regional jets, reflecting the lion’s share of growth coming from the ubiquitous workhorses like the 737?MAX and Airbus’s A320neo family.

Despite this near?steady forecast, Boeing tempered its growth assumptions across the board: passenger traffic growth was trimmed from 4.7% to 4.2%, global GDP growth from 2.6% to 2.3%, cargo traffic from 4.1% to 3.7%, and fleet growth from 3.2% to 3.1% annually over the forecast period.

Regional Drivers: Where Will the Planes Land?

A remarkable 51% of the new?aircraft demand is driven by network growth—that is, expanding route coverage and adding seats—rather than simply replacing aging frames. Emerging markets, particularly China, South/Southeast Asia (including India), and other fast?growing regions, are poised to account for half of this growth demand. China alone represents about 10% of Boeing’s current order backlog; deliveries to the country, paused amid U.S.–China tariff disputes, are expected to resume imminently.

Meanwhile, North America and Eurasia will shoulder much of the replacement demand, refreshing older fleets with more fuel?efficient and environmentally friendly models. These dual forces—growth and replacement—will combine to almost double the global fleet from roughly 26,750 aircraft today to nearly 50,000 by 2044.

Production Challenges: Catching Up with the Rebound

Since the pandemic, air travel demand has soared back to and beyond pre?COVID highs, yet aircraft production lags at half or less of its pre?pandemic pace. The resulting shortfall of 1,500–2,000 airliners underscores lingering supply?chain and workforce constraints.

Boeing has faced high?profile setbacks, from the early?2024 mid?air panel blowout on an Alaska Airlines 737?MAX to production?line quality issues that prompted the FAA to cap 737 output at 38 aircraft per month. Although production quality has shown recent improvement, the June?12,?2025 crash of an Air India 787?8 brought fresh scrutiny, leading CEO Kelly Ortberg to cancel his Paris Airshow appearance to oversee the investigation firsthand.

Cargo’s Quiet Resilience

Despite trimming its cargo?traffic growth forecast to 3.7%, Boeing remains confident that air freight will sustain a near?constant 4% growth rate over decades, a testament to air cargo’s critical role in global trade and just?in?time supply chains. Boeing VP Darren Hulst emphasized that, despite short?term trade?policy volatility, the long?term structural demand for air cargo remains intact.

Looking Ahead: A Balanced View

As carriers and lessors plot fleet renewal and expansion strategies, they’ll navigate a landscape shaped by sustainability pressures, geopolitical tensions, and technological advancements in areas such as electric and hydrogen propulsion. Yet the immediate task—meeting a 40% spike in air?travel demand by 2030—will rely heavily on ramping up production of today’s best?selling single?aisle jets.

Whether Boeing, Airbus, and their supply chains can close the post?pandemic gap and deliver nearly 44,000 new airplanes by 2044 remains one of aviation’s most compelling stories—and one whose trajectory will shape the future of global connectivity.

TL; DR

• 43,600 new airliners needed by 2044, mirroring last year’s forecast
• 33,300 single?aisle, 7,800 wide?body, 955 freighters, 1,545 regionals
• Passenger traffic growth trimmed to 4.2%, GDP to 2.3%, cargo to 3.7%, fleet to 3.1%
• 51% of demand from growth; China & South/Southeast Asia drive half the growth
• Ongoing production constraints post?COVID; shortage of 1,500–2,000 aircraft
• FAA cap on 737 production; quality spotlight after Alaska Airlines 737?MAX panel incident and Air India 787 crash
• Air cargo expected to sustain ~4% growth despite trade volatility

With Inputs from Reuters

Airbus is on the verge of clinching a landmark deal to supply around 40 of its A220 regional jets to Poland’s flag?carrier LOT, edging out Brazilian rival Embraer in a battle that has taken on geopolitical overtones. With the announcement poised for Monday’s opening of the 2025 Paris Airshow, this decision carries implications far beyond passenger routes, touching on national defense ties, France?Poland cooperation, and the future of Central Europe’s aviation landscape.

The High?Stakes Showdown in Paris

The Paris Airshow, running June 16–22, 2025, is traditionally the stage for blockbuster orders. This year, Airbus looks set to confirm a contract for roughly 40 A220s—part of a larger tender for up to 80 aircraft—that Poland issued to modernize LOT’s regional fleet.

LOT Chief Executive Michal Fijol has underscored the jets’ importance in expanding services out of Warsaw Chopin Airport and supporting the long?planned Central Communication Port, a mega?project set to be Europe’s new intermodal hub by the early 2030s.

Poland’s Ambitious Skyward Vision

Poland’s tender calls for some 80+ regional jets, about half firm orders and half options—reflecting Warsaw’s intent to not only replace aging equipment but also to fuel massive infrastructure growth. These aircraft will bridge domestic routes and serve new international connections, a crucial step as Poland aims to alleviate congestion at Chopin and debut the Central Communication Port, projected to handle over 45?million passengers annually by 2030.

Political Currents: Alliances at Altitude

Beyond commercial calculus, the deal is steeped in diplomacy. Poland’s government, fresh from a vote of confidence on June?11, 2025, is keen to demonstrate its pro?European credentials and deepen strategic ties with France after signing a defense and nuclear cooperation treaty in May 2025.

Meanwhile, U.S. security ties remain paramount—Poland is a major purchaser of American defense systems—but Warsaw’s move toward Airbus signals a nuanced balancing act between NATO commitments and European industrial partnerships.

More Than Just Commuters: Military Wings in Play

Airbus isn’t stopping at passenger jets. In parallel discussions, the planemaker is vying to supply its A400M transporters and A330 MRTT multi?role tankers to Poland’s armed forces.

Securing the A220 order could pave the way for broader defense contracts—a classic “dual?use” strategy that intertwines civilian and military aerospace sales, boosting economies of scale and political goodwill.

Embraer’s Last Pitch: KC?390 and E2 Ambitions

Embraer, undeterred by setbacks in the regional jet contest, has pitched its KC?390 tactical airlifter—complete with a promise to establish an assembly line in Poland—as part of a package alongside its E2 family of passenger jets.

Arjan Meijer, head of Embraer’s commercial division, recently reiterated in Polish media that the E2 offers an optimal cost?efficiency balance for LOT’s network. Nonetheless, the aerodynamic efficiency and cabin appeal of the A220 have proved formidable draws in this high?profile procurement.

LOT’s Battle for Market Share

LOT’s regional operations have long been its Achilles’ heel, lagging behind low?cost giants Ryanair and Wizz Air on Europe’s short?haul routes. Younger, more fuel?efficient aircraft like the A220 promise lower operating costs, fewer maintenance days, and a refreshed passenger experience—key levers as LOT fights to regain domestic market share.

By injecting a modern fleet, LOT hopes to not only defend existing routes but also pioneer new connections into underserved Central and Eastern European cities, leveraging Poland’s strategic geography.

TL; DR

• Who? Airbus vs. Embraer in a tender for LOT Polish Airlines’ regional jets.
• What? Airbus is set to win ~40 A220s (of a potential 80?jet order) at the Paris Airshow.
• Why? Poland needs modern aircraft for Warsaw Chopin hub expansion and the Central Communication Port.
• Politics: Decision reflects France?Poland defense treaty and balancing of U.S. security ties.
• Beyond Passengers: Airbus also competing to supply A400M transporters and A330 MRTT tankers.
• Embraer’s Offer: Proposed KC?390 assembly line in Poland plus E2 jets.
• LOT’s Challenge: New jets vital to compete against Ryanair and Wizz Air and reclaim market share.

With Inputs from Reuters